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Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.
Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface
This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.
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Chinese Style Coffee is a series of illustrations created for a coffee bean brand and applied to packaging and posters. The illustrations combine coffee culture with traditional Chinese culture. Characters from Peking Opera and Chinese swordsmen replace the usual figures of coffee advertising. The poses come from Peking Opera performance and recall the gesture of lifting a coffee cup. Each illustration is drawn in a pencil style with the Procreate application, which keeps a handmade feel and fine detail. The size of each illustration is 21 by 29.7 centimeters.
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Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.
SDI Teaching Building is a spatial visual design for the interior of a six floor teaching building. Large scale walls are combined with large scale text to replace an empty and rigid atmosphere with a creative one. A classic German typeface echoes the German teaching model of the design school. DIN, the standard typeface of German road signs, marks guiding information, while Futura is used for other text. Fine wall paint is applied up to five meters, with overlapping colors and stacked letters. Some text is made of acrylic to create a contrast of materials.
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