Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

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Omar Khayyam

Omar Khayyam is a series of urban posters that present the poetry of the Persian poet Omar Khayyam. The posters mark the 975th anniversary of the poet's birth. Each poster combines Persian typography with an English translation placed in the upper left area. The type design draws on classical Persian calligraphy and is refined for legibility in busy public settings. Each poster measures 150 by 107 centimeters and uses CMYK color at 300 dpi. The series was shown in metro stations and other public spaces in Tehran.

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Curiosity Blocks

This work was created for an exhibition aimed at introducing children to the fun of coding. It is an animation using a technique called anamorphosis, where images are distorted in advance to appear correctly when reflected in a cylindrical mirror; essentially, a moving anamorphosis. Multiple animation parts are combined to represent the idea that new discoveries are born when curiosity connects and overlaps. The artist, who is also a printmaker, superimposed the relationship between a block and a print onto the relationship between the image on the display and the image in the mirror.

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HarvardXR 2024

Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.

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Grovehood Collective

Grovehood Collective partners with earth friendly boutique farms to create a transparent extra virgin olive oil brand in the Netherlands. The visual identity balances tradition and modernity, emphasizing authenticity and traceability. A vintage inspired label with custom cut details and refined typography reflects craftsmanship and shows all the details of olive origin. The olive with orbits symbol honors the dedication of family run farms whose world turn around this fruit, while an earthy color palette highlights the products natural origins, forming a cohesive packaging system.

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Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

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