Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Fun Community Project

Fun Community Project is the visual identity of a public art event held in Shenzhen. The design uses playful typography, abstract artistic graphics and bright gradient colors. Six abstract graphics refer to the six public art pieces shown at the event. The identity is applied to billboards, printed matter, balloon films, books, artwork introduction boards and scene construction. Clothing, hats and key chains are also produced. The aim is to join art with community life and to invite the public to take part.

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Chinese Zodiac

The fusion of the twelve Chinese zodiac signs and the art of seal script. The twelve Chinese zodiac signs are Chinese culture. They are the zodiac signs of the year a person is born in. They have rich historical legends and image philosophy of cultural significance. Seal script is a style of ancient calligraphy fonts. The author combines historical culture, image philosophy, and seal script style into new graphic designs. They show not only graphic design, but also a manifestation of culture. The author wants to let the world know about China's history and culture through them.

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Bellamy Sans

Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.

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Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

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Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

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Reefit

Reefit is a footwear concept created with generative design and biodegradable materials. The structure is inspired by coral reefs and combines a rigid coral-like framework for support with a soft lattice layer for adaptability. Parametric modeling and 3D printing are used, with seaweed-derived bioplastics, calcium-infused lattices and mycelium composites. The lattice conforms to the foot and improves breathability. Once worn out, the shoes can be placed in marine restoration sites, where the calcium-rich structure supports coral attachment and marine biodiversity.

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