Ruh
Ruh is a culturally rooted sports and lifestyle identity inspired by movement, nature and conscious living. The logo integrates a labyrinth form symbolizing the human journey, fingerprint elements referencing identity and legacy, and typographic lines influenced by Kazakh mountain formations. The system balances heritage and modernity through a scalable visual language that connects individual experience with collective memory, creating a distinctive and sustainable brand presence.
Ruh Corporate Identity by Khalinur Marupova has been identified as an outstanding example of communication design by the A' Design Award & Competition. Ruh Corporate Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
