Rebranding Emplus
In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.
Rebranding Emplus Identity Emplus by Ruud Winder was identified as an innovative example of communication design by the A' Design Award. Rebranding Emplus Identity Emplus earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
