Yuan Li Sheng Huo
Yuan Li Sheng Huo is a brand logo created for a retail brand offering refined daily essentials. The logo is built from a hexagon formed by cutting triangles from a square, producing a shape that recalls a box able to hold many items. Circles within the mark suggest small planets and echo the sound of the brand name. A vibrant orange serves as the main color, and the characters are drawn with fluid lines at consistent slant angles. The logo is applied to product packaging to support brand recognition among young adults.
Yuan Li Sheng Huo Brand Logo Design by Fullspeed Network Technologies(HangZhou) Co.,Ltd. was identified as an innovative example of communication design by the A' Design Award & Competition. Yuan Li Sheng Huo Brand Logo Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design award that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
