Rogier That Inspirationlabs

Suicide is the first cause of death among young people in the Netherlands. Rogier Hulst, a valued colleague, and friend of the design team passed away much too young. His mother founded Roger That to offer other young people the opportunity to receive shelter, a listening ear, and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design. Based on the typical logo of Rogier van Hulst, the designer made a system that represents the multi-coloreds and diversity of the youngsters.

Rogier That Inspirationlabs Corporate Identity by Ruud Winder has been recognized as an innovative example of communication design by the A' Design Award. Rogier That Inspirationlabs Corporate Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition which honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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