Pakka Coffee Shop
Pakka Coffee Shop is a brand identity created for a coffee shop in Shantou, China. The design combines handwritten lettering with a contrasting color scheme of blue and orange. The casual lettering is inspired by graffiti and street art, while the color pairing suggests an American retro style. The simple visual system keeps the brand image unified and easy to recognize across different media. The identity aims to link coffee culture with daily life and to appeal to young customers interested in street fashion.
Pakka Coffee Shop Brand Image by Sersen(SZ)Brand consulting Co., Ltd was identified as an outstanding representation of communication design by the A' Design Award. Pakka Coffee Shop Brand Image received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
