Greeninful
Greeninful is a rebranding project for an eco friendly brand that supports a sustainable lifestyle. The brand connects people who care for the environment. The logo shows the face of the green community and reflects determination and curiosity. The visual identity uses bright colours, bold brush strokes and hand drawn elements that remain flexible in use. The images are selected to look approachable and community focused. The rebranding moves the brand from a trading platform to a community that raises public awareness of environmental protection.
Greeninful Rebranding by Michelle Poon has been selected as an innovative representation of communication design by the A' Design Award. Greeninful Rebranding received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
