Naturally Fluid
Naturally Fluid is a brand identity created for an international film festival about nature. The identity uses a fluid design language that can present the festival themes together or highlight each theme on its own. Every element was hand drawn and painted with watercolours, then digitised and combined to resemble a collage of nature. A geometric sans-serif typeface accompanies the raw illustrations. Brand marks and word marks support recognition. The system was designed digital first to render on mobile devices and social media.
Naturally Fluid Brand Design by Centrick was identified as a grand representation of communication design by the A' Design Award. Naturally Fluid Brand Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design accolade that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
