Traackr
Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.
Traackr Brand Identity Redesign by Felice Della Gatta was highlighted as a grand representation of communication design by the A' Design Award & Competition. Traackr Brand Identity Redesign earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
