Zhuliguan
Zhuliguan is a themed hotel focusing on bamboo culture, The pattern looks like both a bamboo and swallows, making people to expect the start of a new journey. The logo presents a development from nothing to something, which originally comes from philosophical Taoism. Its change carries the philosophy of traditional Chinese Taoism "Out of Tao, One is born. Out of One, Two; Out of Two, Three; Out of Three, the created universe", implying "The Tao way follows nature".
Zhuliguan Hotel Logo by Zhongxiang Zheng has been highlighted as an innovative illustration of communication design by the A' Design Awards. Zhuliguan Hotel Logo was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
