Dragon Alley
Dragon Alley is a brand identity design created for a hot pot restaurant and an adjoining tea room. The identity is built on the idea of dualism drawn from Chinese mythology. The restaurant identity expresses release through a crack of thunder motif, an ink black background and vigorous letterforms. The tea room identity expresses restraint through a burst through clouds motif, a natural paper tone and gentler forms. Gradual gold accents link both identities. Applications include business cards, menus, posters, packaging and tableware.
Dragon Alley Visual Identification Design by Liu Tian was featured as an innovative illustration of communication design by the A' Design Award. Dragon Alley Visual Identification Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design accolade that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
