Design OF

Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

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Reefit

Reefit reimagines shoes as living ecosystems, merging marine biology, computational design, and sustainability. Drawing from the duality of coral structures, the rigid skeleton and the soft, enveloping polyps, the shoe mimics nature’s architecture, offering both protection and adaptability. Inspired by the regenerative properties of coral reefs, this project envisions footwear as a harmonious extension of natural cycles, redefining the relationship between fashion, ecology, and biomimicry.

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Flow

Flow is an innovative AI interactive art project enabling real-time engagement between the audience and AI generated artworks. By utilizing generative art models and motion capture technology, users can input image descriptions, with AI artworks appearing instantly on the screen. Additionally, the audience can modify the AI art through body movements, transforming it from a static image into a dynamic experience. This innovation allows non-professionals to explore and appreciate the creative possibilities of AI art, expanding the boundaries of traditional artistic expression.

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Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

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Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

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Curiosity Blocks

This work was created for an exhibition aimed at introducing children to the fun of coding. It is an animation using a technique called anamorphosis, where images are distorted in advance to appear correctly when reflected in a cylindrical mirror; essentially, a moving anamorphosis. Multiple animation parts are combined to represent the idea that new discoveries are born when curiosity connects and overlaps. The artist, who is also a printmaker, superimposed the relationship between a block and a print onto the relationship between the image on the display and the image in the mirror.

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World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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