Sporting Goods by Interbrand Brazil

Interbrand Brazil Portrays The Netshoes: a Brand Born to Win. Sporting Goods

Interbrand Brazil , the lead designer of the award winning project Sporting Goods by Interbrand Brazil says, Netshoes is an e-commerce leader brand. For the new visual identity we infused much more color into the design to convey dynamic energy and motion. The vivid color palette embodying athleticism and allowing the brand to stand out in the digital world. We also defined a new language for the brand, communicating with athletes, both professional or amateur and creating with them a direct connection. With agility and creativity, a conversation about sports is clearly created..

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