Springetts Brand Design Consultants's Rascally Liquor Alcohol Packaging

Springetts Brand Design Consultants Designs The Rascally Liquor Alcohol Packaging

Springetts Brand Design Consultants, the project leader of the displayed work Rascally Liquor by Springetts Brand Design Consultants points out, Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product..

Springetts Brand Design Consultants's Rascally Liquor Alcohol Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=43144

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