Sharon Webber-Zvik-One Day Animated and Static Logo

At Design Interviews

Interview with Sharon Webber-Zvik : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sharon Webber-Zvik : The main principle was to be able to deliver a complicated message such as peace and relations between Arabs and Jewish in the simplest and hopeful form. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sharon Webber-Zvik : My main focus was to highlight the 'simple' and 'common' things in life that are shared by youth regardless of their origin and ethnical belonging. .Frank Scott: What are your future plans for this award winning design?. Sharon Webber-Zvik : I hope to work and create more for "The Peres Center For Peace" and to take part in implanting the value of simplicity through my work .Frank Scott: How long did it take you to design this particular concept?. Sharon Webber-Zvik : In total I have invested a little over 3 month of work in this project. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sharon Webber-Zvik : This design was ordered and is still being used by "The Peres Center For Peace" .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Sharon Webber-Zvik : No .Frank Scott: Who is the target customer for his design?. Sharon Webber-Zvik : This project was part of a top multinational corporation announcement of their new Instant Messaging & Video Conference application in Israel. The target audience was youth using this application. .Frank Scott: How did you come up with the name for this design? What does it mean?. Sharon Webber-Zvik : The name "one day" was given as part of the project and has several meanings. One meaning is in the present, documenting a single day in the life of young students. Another meaning is in the future, hoping and believing that one day life would be more peaceful. I should note that 'one day' is the translation of the name to English. In my work I disassembled 'one' and 'day' in Arabic and disassembled 'one' and 'day' in Hebrew. From those words in re-assembled new pairs of Hebrew and Arabic combined - keeping the same meaning but now in a mixture of languages .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Sharon Webber-Zvik : For the project I had the privilege to work with Mr. Yaniv Berman, a respected Israeli director and film maker .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Sharon Webber-Zvik : The key challenge in this design was to overlook the big and sometime debatable or controversial topics of Jewish and Arab relations and the peace process, and to stay clean and pure in my thoughts. .Frank Scott: How did you decide to submit your design to an international design competition?. Sharon Webber-Zvik : I already won an A Design Award last year and feeling confident in this competition integrity and impact, I decided to submit a selection of my works to A Design Award again .

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