Leuven by Wonchan Lee

Wonchan Lee Portrays The Leuven Beer Packaging

Wonchan Lee, the project leader of the highlighted work Wonchan Lee's LEUVEN Beer packaging spells out, Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market..

Leuven by Wonchan Lee Images:

VIA: http://competition.adesignaward.com/design.php?ID=30490

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