Svalbardi is harvested from icebergs freshly calved off glaciers in the remote Polar region of the Svalbard archipelago, 1000 kilometres from the North Pole. The pristine ice, up to four thousand years old, melts into water so pure it is almost mineral free. The design had to convey the unique source and purity of the water. Keeping the graphics to the minimum allows the bottle and water to evoke the stillness and beauty of this Arctic landscape. The addition of a gift tube is unusual in the bottled water market and singles out Svalbardi as a unique purchase.